This is an online clothing store website. I found this to have an effective design because first, it is easy to navigate and find one's needs. Yet the design of the website is made so that there is still a voice of the website itself. It is not just a simply grocery-like list of products; rather, it recommends styles, informs trends, and help customers to have an enjoyable experience.
I find this website as an effective communicating tool because it encompasses wide varieties of subjects and interests. It delivers news, information on fashion trends, on sports, on books, on musics, on celebrities, etc. Like google, this website serves a stepping stone to possible everything a person might want to find out about. It is a great hub of wide communication.
Though it may be cliche, Google definitely works well in the aspect that it is a major search tool for everyone and for every businesses, communities, departments, etc. It not only creates advertising opportunities for companies but an easy searching system to civilians, and has thus become a go to pathway for anything anytime. Moreover, its ubiquitous access to almost any search subjects makes this website even more powerful and appealing.